Privacy Policy

This privacy policy outlines how Gymathlete AB (“Gymathlete”, “our”, “us”, “we”), with organization number 559378-8457 and located at Stockholm, collects, processes, discloses, and stores your personal data and associated data.

Gymathlete AB, a Swedish limited company registered with the above organization number, is the data controller responsible for your personal data.

It is crucial that personal data and related data are handled with care and consideration in accordance with the Data Protection Regulation. For Gymathlete, ensuring your security when you submit your information to us is paramount, as it enables us to fulfill our commitments to you. Gymathlete always aims to have your information readily available upon request and to clearly communicate how your information is used.

We encourage you to read Gymathlete's privacy policy carefully and stay informed of any updates. The most current version of the privacy policy is always available on our website.

Should you have any questions regarding how Gymathlete processes your personal data, or if you have concerns about your rights, you are welcome to contact us at the address provided above or via email at integritetsskydd@gymathlete.se.

Gymathlete is a company specializing in mail order and online retail of fitness clothing. To fulfill our commitments to our customers and uphold our agreements, Gymathlete must collect and process your personal data. The type of information collected about you depends on your interactions with Gymathlete. Typically, when contact is established between Gymathlete and the involved parties, information such as name, address, email address, telephone number, social security number, time zone, and IP address is exchanged.

This privacy policy governs the personal information that you provide to Gymathlete, whether in connection with a purchase or when entering into an agreement with us. The policy also outlines your rights and how you can exercise them.

Providing personal information is voluntary, and customers can choose not to share their information. However, without the personal information specified, Gymathlete cannot deliver its services.

In some instances, we may collect information from third-party sources and public registers. We might also update your address information through third-party services that provide address, telephone number, or information updates.

Gymathlete processes your personal data as outlined below. The legal bases provided support the processing of personal data, though this list is not exhaustive.

The processing of personal data concerning individuals and company contact persons falls under the responsibility of the data controller and the respective activities.

MOBILE TERMS OF SERVICE 

The Gymathlete mobile message service (the "Service") is operated by Gymathlete (“Gymathlete”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Gymathlete’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Gymathlete through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Gymathlete. Your participation in this program is completely voluntary.We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Gymathlete mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

For Service support or assistance email support@gymathlete.se.

 

We process your personal data for various purposes, including delivering our goods, sending newsletters, providing stock inventory updates, conducting marketing, and direct marketing through mail, email, SMS/MMS. Additionally, we provide customer service, services, and fulfill our obligations to you as a customer, as well as to suppliers and partners. As previously mentioned, Gymathlete's legal basis for processing your personal data stems from the consent you provide when expressing interest, subscribing to newsletters, or making a purchase. This processing is necessary for us to conduct our business and fulfill our obligations under the agreement with you as a customer.

We also process personal data to prevent attempted fraud, conduct internal risk analyses, and comply with obligations under current legislation, such as the Data Protection Regulation, tax laws, audit requirements, etc.

 

We store and retain your personal information for as long as necessary for the purposes for which it was collected. If the information is no longer needed for those purposes, it will be deleted. This policy applies whether you are a customer or have a partnership with us. When we retain your data for other purposes, such as to comply with legal requirements like accounting regulations, we only keep your information for the duration necessary to fulfill these statutory obligations.

In cases where the information is no longer required for the original purpose, it will be deleted.

We only share your personal information with selected companies and partners to fulfill our commitments, uphold our agreements, and provide our services. All companies with which we share data are permitted to process your personal data only according to our instructions and are prohibited from using your data for their own purposes. Additionally, personal information is shared with third parties to comply with applicable legislation, such as the Accounting Act. Personal information may also be disclosed if required by law or government regulations, for example, if we are compelled to share information about you with the Swedish Tax Agency for accounting reasons.

We may also share personal information necessary to pursue our legal interests, for example, with law firms, debt collection agencies, or companies that provide reminder services.

We use Google Analytics, including advanced features such as Google Signals, User-ID, and User-Provided Data Collection, to gain deeper insights into how users interact with our website across devices and sessions. These tools enable us to collect and analyze data such as anonymized identifiers, demographic details, and interest-based information to enhance user experience and deliver more relevant advertisements.

Some of this data may be shared with Google and other third-party platforms for purposes including audience segmentation, conversion tracking, behavioral modeling, and personalized advertising.

By continuing to use our website, you consent to the use of cookies and tracking technologies as outlined above. You can manage your data preferences or opt out of personalized advertising at any time through the following resources:

Google Ads Settings

Google Analytics Opt-Out Tool

YourAdChoices

We handle all collected data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

 

We process your personal data in computer systems within the EU/EEA.

 

You have the right to access the personal data we process about you or your organization, provided as an extract from our register. If the information we hold about you is incomplete or incorrect, you have the right to request that we correct, update, or supplement the information.

Under certain conditions, you have the right to be "forgotten," which means you can request the deletion of your information if it is no longer necessary for the purpose for which it was collected. However, we may refuse deletion if legal obligations, such as those under the Accounting Act, require us to retain parts of your data. In such cases, we will only retain the data we are legally required to keep. If the processing is based on consent and this consent is withdrawn, your information will be deleted.

You also have the right to request that the processing of your personal data be restricted for specific purposes under certain conditions.

You have the right to data portability, which, under certain conditions, allows you to receive your personal data in a structured, commonly used, machine-readable, and interoperable format, enabling you to transfer it to another company.

If you have objections or complaints about the processing of your personal data, you have the right to contact the Privacy Protection Authority (in Sweden, www.imy.se).

 

In accordance with the Data Protection Regulation, Gymathlete is required to report certain types of personal data breaches to the privacy protection authority. A report must be made within 72 hours after the discovery of the personal data breach.

 

Gymathlete reserves the right to make changes to the privacy policy. The latest version of this document can always be found on Gymathlete’s website.

 

The following personal data may be collected. Note that the list is not exhaustive.

If you have any questions about this policy or contact regarding our processing of personal data, you are welcome to contact us. Contact information can be found below.

Visiting address: KIVRA: 559483-2882, 106 31 Stockholm

Email address: Integritetsskydd@gymathlete.se