Our Approach to Sustainability: Materials, Partnerships and Making Things Last

Sustainability is a word the activewear industry has worn thin. It gets printed on hangtags and hero banners with very little behind it, and shoppers have learned, rightly, to be sceptical. So rather than call ourselves green, we would rather tell you exactly what we do, in specifics you can check, and be equally clear about what we have not solved yet.

This is that account: the materials we use, the two organisations we work with, and the single most underrated part of sustainable clothing, which is simply making things that last long enough not to be replaced.

Our Approach, In Plain Terms

We are a small brand, and we are not going to pretend our footprint is zero, because no clothing brand’s is. What we can do is make deliberate choices at the points where they matter most: what our garments are made from, how long they last, and taking responsibility beyond our own supply chain for some of the impact we do create. The sections below break down each of those, with the concrete detail rather than the slogan.

Recycled Materials

[ FAKTA BEHOVS: vilka plagg anvander atervunnet material, vilket material (t.ex. atervunnen polyamid/polyester), och exakt procentandel? Skriv inte 'gjord av atervunnet material' utan att kunna ange vilken andel och i vilka plagg — det ar precis den typ av svepande pastaende Green Claims-direktivet slar ner pa. ]

[ Exempelstruktur nar du har siffrorna: "Our Flared Leggings are made from XX% recycled polyamide, and our Pulse Shorts from XX% recycled material. That means..." Konkret, verifierbart, per plagg. ]

Our Partnership with CleanHub

[ FAKTA BEHOVS: vad innebar CleanHub-partnerskapet KONKRET? T.ex. "for every order, we fund the collection of X kg of plastic waste" eller "we fund the recovery of X kg per month". Ange den faktiska mekanismen och siffran. CleanHub tillhandahaller vanligtvis verifierbar sparning — hanvisa garna till det. ]

[ Skriv har vad CleanHub gor (samlar in plast i regioner utan fungerande avfallshantering, innan den nar havet) och exakt vad ER del finansierar. Undvik "plastikneutral" om det inte ar exakt sant och styrkt. ]

Our Partnership with Switch2Zero

[ FAKTA BEHOVS: vad gor Switch2Zero-partnerskapet KONKRET? Vad kompenseras eller planteras, kopplat till vad (per order? per manad? en fast summa?), och for vilken del av er verksamhet? ]

[ VIKTIGT for Green Claims: undvik "klimatneutral" / "koldioxidneutral" som pastaende om det bygger pa kompensation — de formuleringarna ar nu i praktiken forbjudna i EU-marknadsforing om de vilar pa offset. Beskriv i stallet exakt vad ni finansierar: "we fund X", inte "we are neutral". ]

The Most Underrated Part: Making Things Last

The most sustainable garment is the one you do not have to replace. Fast fashion’s real cost is the cycle of buying, wearing out and rebuying, and the most effective thing any activewear brand can do is simply make pieces that survive years of training rather than a single season.

That is a design decision as much as an ethical one. Dense, high-recovery fabric, reinforced seams and waistbands that keep their shape are what keep a garment in your wardrobe and out of landfill, and they are the same qualities that make a piece genuinely worth its price. We go into the detail of this in our guide on what leggings really cost, and washing your kit correctly extends its life significantly, which our care guide walks through. Buying better and buying less is, quietly, one of the most sustainable things any of us can do.

What We Are Still Working On

Being honest about sustainability means being honest about the gaps. [ FAKTA: skriv har 2–3 saker ni faktiskt inte last an — t.ex. andelen atervunnet material i hela sortimentet, frakt- och returutslapp, forpackningar. Detta avsnitt ar inte en svaghet: det ar det som gor hela texten trovardig och skiljer er fran greenwashing. Var konkret men lova inget ni inte kan halla. ]

We would rather tell you what we are working towards than claim we have arrived. As we grow, so does what we are able to do, and we will keep this page updated as that changes.

Frequently Asked Questions